UO | SPD

Alex Xu is an Assistant Professor in the Department of Product Design's Sports Product Design graduate program in Portland. His current research focuses on integrating emerging technologies such as Computational Design, Digital Creation Technologies, and Virtual Reality into the research and design of performance sportswear.

In his teaching philosophy, Xu views design as "a behavioral paradigm that depicts how humans react to given circumstances." He studied at Beijing Institute of Fashion Technology and earned his Master of Design degree at the University of Cincinnati (UC).

Xu is a creative designer and educator with a wide breadth of experiences. Formerly at UC, he held positions simultaneously as a children's hospital researcher, medical designer, and design studio instructor. Professionally, He's also served as a consultant for P&G, Pfizer, Samsung, Kroger, Bayer, LEGO, Puma, and Columbia throughout his career.